Chief Marketing Officer

Full-time · Vienna

At Journi, a creative tech company and Austria's most innovative start-up of 2024, we’re building the world’s #1 most-downloaded printing app. Our app empowers customers to effortlessly create beautiful photo books and other print products. Using AI technology, we automatically create personalized designs based on the content our users want to print. Be part of a team of highly motivated and like-minded individuals who you can learn from—and who are excited to learn from you too!

As our Chief Marketing Officer (CMO), you will be the driving force behind our growth strategy worldwide. With a marketing team of 25+ people that is responsible for generating 40MEUR+ this year in revenue in the EU, USA and Australia, you are leading one of the biggest and most important teams at our company.

You have a strong track record of scaling businesses in e-commerce to 100MEUR+ in annual revenue and love growth challenges. Together with your highly motivated and experienced team you’ll craft and execute the yearly strategic marketing plan that fuels user acquisition, retention, internationalization and brand positioning in a highly competitive landscape. If you love working in a scale-up environment, getting your hands dirty, and making an impact by bringing our marketing efforts to the next level, this role is for you.

➤ WHAT YOU'LL DO

• Lead & Scale: Take full ownership of the marketing department of Journi (including User Acquisition, Influencer Marketing, CRM, Brand Communication, Product Marketing & New Markets (starting with the US)), scaling the business through performance-driven initiatives to 100MEUR+ annual revenue.

• Data-Driven Strategy: Forecasting, developing and executing a marketing roadmap based on analytics, market trends, and user insights.

• Multi-Channel Ownership: Manage and optimize a multi-channel (organic & paid) strategy across existing channels like (paid) social, online advertising, search (SEO & SEM), influencer marketing and potential new and experimental growth channels where you have expertise.

• Product & Market Insights: Deep understanding of our products, the target customers and the market trends and their impact on customer behavior, ensuring tailored solutions that add real value. Exchange with befriended CMOs from other scale-ups.

• Customer Acquisition & Retention: Build strategies that drive customer LTV, engagement, loyalty and conversion.

• Team Leadership: Grow, train and lead a high-performance marketing team, fostering a culture of success, ownership, fast and continuous learning.

• Cross-Functional Collaboration: Work closely with the CEO, CFO, CPO and our strategic (marketing) boards to align marketing strategy and measures with our company vision and goals.

• Budget & ROI Focus: Own the marketing budget, from forecasting to execution, ensuring every euro/dollar spent is optimized for our efficiency target.

• Brand Building & Positioning: Shaping a compelling brand narrative that resonates across our key markets (EU & US) with the help of our head of brand.

➤ YOUR BAG OF TRICKS

• 8+ years of experience in marketing leadership roles and scaling marketing efforts within high-growth e-commerce or consumer brands (making min. 100MEUR+ in yearly revenue).

• Strategic and analytical mindset. You’re comfortable working with data, performance metrics (ROAS, CAC, LTV), and forecasting models to guide decision-making.

• Expertise in performance marketing, including CRM with email, in-app and text messaging, as well as user acquisition with social (Meta, TikTok, YouTube), search (Google Ads, SEO, ASA, ASO), influencer marketing, and TV campaigns.

• A strong understanding of product marketing, including pricing strategies, in-app marketing, retention programs, loyalty initiatives, and localization efforts.

• Proven leadership skills. You have the ability to mentor, inspire, and develop a team, balancing high performance with a supportive and collaborative environment that’s in line with our culture and values.

• International experience in European e-commerce, with a good understanding of the US marketing landscape.

• A strong industry network, including connections with a peer group of CMOs and marketing experts to exchange learnings and stay ahead of emerging trends, as well as key platforms like Meta, Google, and Apple)

• Ability to balance creativity and data—developing innovative marketing ideas while ensuring they drive meaningful business results.

• Fluent English communication skills (German is a plus!)

➤ NICE TO HAVE (BUT NOT REQUIRED!)

• Experience with out-of-home advertising.

• Background in mobile-first companies with direct or subscription monetization.

• Knowledge of affiliate and partnership marketing.

• Deep understanding of US consumer behavior and media buying.

• Familiarity with AI & automation tools for marketing optimization.

➤ WHAT WE OFFER

A happy team makes for a happy workplace. We wouldn’t be able to do what we are doing without our team, and that’s why we offer:

• A competitive annual gross salary in accordance with the Collective Agreement, starting at EUR 95.000, with the potential for equity options after 12 months based on contributions. Our final offer depends on your experience and qualifications amongst other factors. 

• A leadership role with real impact. Play a key part in shaping the future of a growing global e-commerce brand and contribute as part of the C-Level team.

• An environment where ideas come to life. Work in a collaborative, fast-moving setting where your expertise helps drive meaningful progress.

• Full ownership of a marketing function that blends creativity and data. Develop strategies that scale while keeping the customer experience at heart.

Plus, a bunch of awesome social benefits, such as:

• Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)

• A space to thrive: a fun, bright, and award-winning office built by the Journi Team, complete with ping-pong and foosball tables to blow off steam

• Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10 am-4 pm Mo-Th; and 10 am-2 pm Fri)

• Go places: we reimburse your public transport card for Vienna €365 yearly

• Plan for tomorrow: additional €300 yearly towards your private pension fund

• Team first: join our yearly team-building Journi to exciting destinations

• Mac your life easier: with a company MacBook, also available for personal use

• Refresh and recharge: in-house or online yoga sessions every two weeks

• Stay healthy: regular in-house health check with Haelsi

• Unlock language skills: with a premium Busuu App membership

• Professional development: Access to resources, courses, and learning programs to help you excel in your role

• Boost your German: weekly in-house lessons in small groups

• Fuel your day: fruits, cereals, yogurt, and milk variations — on the house

• Brew up productivity: Italian-style coffee and teas in our coffee kitchen

• Special treatment: enjoy a premium membership on all Journi products

Tamara Takács

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Talent Acquisition Manager